Barbie | Warner Bros.

Our team was tasked with pitching and executing behind-the-scenes content for the highly anticipated Barbie movie. I supported the creative strategy and collaborated with producers, copywriters, and designers to create a bespoke pitch deck, which received enthusiastic approval from Greta Gerwig. We then produced and delivered content across broadcast, social, and online platforms.

A standout piece was a viral collaboration with Architectural Digest, where fans got an exclusive look at the iconic Barbie Dreamhouse set, hosted by Barbie herself—Margot Robbie. The video gained 5M views within 4 days and has since reached over 15M views. This content contributed to Barbie's $1.4 billion box-office gross, making it the highest-grossing film by a female director.

We delivered high-quality content, with the Architectural Digest collaboration showcasing the power of strong partnerships in amplifying a campaign's reach. This project reinforced how creative strategies drive engagement and success.