Deadpool “Cialis” | 20th Century Fox

When preparing to kick off the home entertainment campaign for Deadpool, our team was given the dream brief from our friends at Fox, ‘the sky is the limit, let’s see what you can come up with’. Challenge accepted! Amongst the many outlandish ideas we pitched was a spoof on an erectile dysfunction medication commercial, complete with the actress who is often cast in these particular commercials. Ryan Reynolds loved the concept so much he insisted Deadpool’s director Tim Miller direct the commercial. The spot was a huge success, winning Gold at the Entertainment Clios.