Aero Knit Launch | K-Swiss

K-Swiss approached us to create a launch spot for their new Aero Knit sneaker. The challenge? The shoe was still in production and wouldn’t be available until days before the spot was due. Once we gained access to the disassembled shoe, we partnered with a 3D scanning team to construct the shoe digitally. To enhance the ‘lighter is better’ theme, we incorporated stock footage to create a multimedia feel.

Two days before the spot's release, we captured action shots with the completed shoes to finalize the piece and bring it to life.