Aero Knit Launch | K-Swiss

K-Swiss reached out to us to help create a launch spot for their latest sneaker release, the Aero Knit. The challenge: the shoe was still in production and would not be available to us until days before the spot was due. Once we released we could gain access to the disassembled shoe, we partnered with a 3D scanning team to construct the show digitally. Stock footage was also used to bring a multi-media feel emphasized the ‘lighter is better’ theme of the shoe. Two days prior to the spots release, we captured a few action shots with the completed shoes to bring home the piece.