Jumanji: The Next Level “Halloween” | Sony

Our team pitched a series of holiday themed social spots for the pre-release content campaign for Jumanji: The Next Level. Sony’s team especially liked our Halloween concept due to a pop culture nod to a young photo of the Rock that had been circling the internet. Both the Rock and Kevin Hart loved the final video so much, they opted to share it their personal social media accounts, blowing up the online engagement. This piece serves as a great example of how simple but clever content can bring in big views.